What's Crowdfunding?
Crowdfunding is a way for you to fundraise online for a project, person or cause. At its simplest, you'll create a crowdfunding page online and promote it to as many people as you can. We'll collect and transfer the funds to you. You then do your project and then follow up with your supporters to show them what you've spent the money on.
01.
Determine how you want to position your campaign.For example, are you a:
02.
Position yourself as the donor that could potentially fund your campaign and ask yourself:
Then draft a concise ‘ask’ with clear objectives of why the funds are needed and how the funds will be used (refer to crowdfunding tips).
03.
After you have developed a strong narrative and funding target, submit your campaign with compelling photos, videos and social media links.
04.
Before your campaign goes live, ensure that you reach out to everyone in your network leveraging e-mail lists, SMS & WhatsApp messaging, social media as well as traditional word of mouth. It will be critical to ask a few family and friends to make an initial contribution, no matter how small to get the ball rolling!
05.
After your campaign is launched. Send an e-mail out to your supporters asking them to spread the word through their social media networks.
06.
Funds will be settled into your bank account at the end of the campaign. You will receive 100% of what you raise (even when you do not meet your target) by the end of the campaign period
How to get started
Very few supporters will want to give to a vague crowdfunding campaign that doesn’t even hint at where the funds will go. The more specific you can be when talking about how donations will be used, the better! Being clear about where you’ll allocate the funds you raise establishes transparency with your donors, making it more likely that they’ll trust you and give to the campaign.
You know your network best. You, more than anyone, can likely tell if someone would be receptive to giving to your crowdfunding campaign. Not everyone is going to be as enthusiastic about your cause or project as you are. And that’s okay. Do your best to focus your energy on outreach that will have the highest return on your investment. Just remember, to an extent, crowdfunding is a numbers game. So, while you want to be strategic about your outreach, you shouldn’t be so strategic that you end up narrowing your options.
Many crowdfunding campaign organizers make the mistake of setting up a campaign page and assuming that people will find it. By promoting your campaign on the same day, you set it up (and the early days that follow), you can position yourself for crowdfunding success. In fact, nearly half of successful campaigns’ funds are raised in the first and last 3 days of the campaign’s duration.
This means that you have a short window to get the word out and ask for donations from your family, friends, and community.
How to Get Started
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