Before you start your campaign:
- Be strategic - Your fundraising campaign doesn't begin the day you upload it online, it begins days, weeks and months before as you strategize for your campaign. Remember: failing to plan is planning to fail so try to have a plan in place before you upload your campaign! As you prepare to upload your campaign, it’s important to identify your target audience, decide whether you will offer perks, set a deadline, and start building your network.
- Gather inspiration - Why reinvent the wheel when you can learn from a similar, successful campaign? Read about our success stories and see if you can learn a thing or two from the owners of those campaigns
- Carefully set your target amount - The target you set your campaign is critical to its success. This is because donors are more likely to contribute to a campaign when its target is reasonable and achievable. A target that is too high might turn potential donors off and end up not raising as much as it could have because it will look like the campaign doesn't have momentum. Additionally, donors don’t like to feel that their contribution is going to make a difference so a donation of 20 cedis is going to make a bigger splash if the target is 500 cedis than if it was 5000 cedis. If you do choose to go with a high target remember that the higher your target, the more efforts, publicity, time, and resources you should be prepared to invest in your campaign! But whatever your target is, give a detailed explanation of how exactly you’ll be using the money and keep your costs transparent.
- Prepare campaign resources - Your campaign page needs a description and an accompanying image or video.. The more potential donors can connect with your campaign the more you can connect, the better your chances of receiving a donation, so use your campaign description to tell a captivating story about why you're raising money and use your image or video to connect with your audience. Your campaign’s image should be clear, relevant, and of high quality. If you’re raising money to upgrade your local hospital’s ward, upload a picture of the current state of the ward. If you want to throw a Christmas party for pupils in your alma mater, post a group picture of them. Your campaign description should also be honest, detailed, and specific about what you need and how you exactly will use the funds.
- Create your own additiona campaign page - It helps to have an active website, a Twitter account, or at the very least a Facebook page dedicated to your campaign. Your campaign page should also have an active email address or phone number so that interested persons can reach you with questions.
5 ways to increase your campaign’s chances of success:
- Reach out - The more people that know about your campaign, the more likely you are to reach your target, so share your campaign on your social media pages and spread its URL link via social networks- WhatsApp Twitter GooglePLUS, or via e-mail, or text, or even go old school and tell people about it in person! You can't crowdfund without a crowd, so let as many people as possible know about your campaign and also encourage them to share your campaign.
- Reach out to traditional media or social media influencers - Do you have a little cousin with a large Instagram following? Or a co-worker with 2,000 Twitter followers and counting? Try getting them to post your campaign image and link to boost views and donations. You can also reach out to contacts who work with newspapers and radio to get them to feature your campaign on their platforms.
- Update your campaign pages frequently - Are you GHS300 away from reaching your fundraising target? Are you looking for that final push since your deadline 5 days away? Did your campaign just receive a GHS1,000 donation? It’s important to keep your campaign, Facebook, or Twitter page updated with campaign milestones, images and videos.
- Post regular updates - Don’t leave donors in the dark after they’ve supported your campaign. If they’ve invested their money into it, they are interested in your campaign’s success. Interact with your donors through frequent updates on your Fundraising Global page, thank-you emails, and responses to their questions and feedback. Who knows? They could be motivated to donate a second time or even be inspired to tell a friend, co-worker or family member to also donate to your campaign so that it can become a reality.
- Follow up - Not everyone will instantly donate to your campaign when you reach out to them. Some will promise to donate at the end of the month when they receive their salaries, others will promise to make a donation in a month, when they have paid their children’s fees for the upcoming semester. Most of these people that promise to donate later will forget (or even pretend to forget) about their commitment to supporting your project, so it’s important to follow up with them. Be polite, direct, and not pushy. Always give them an option to rescind their commitment if they feel that they cannot donate to your project. If they do not rescind their commitment, encourage them to commit to a day when they will donate and them get in touch with them on that day with a reminder about their commitment, about your passion for your project, and even include some project progress updates.
- Be prepared to troubleshoot - More and more Ghanaians are making transactions online with their debit cards, and we hope in the near future that even more will be making donations online on crowdfunding websites such as ours. Currently this is not the case, so it would be helpful for you to hold potential donors’ hands as they navigate the website. There are five donation options available to them: Visa/ MasterCard (Visa cards must be Verified by Visa and MasterCards must be MasterCard Secure), Interpay, GH Link, all mobile money platforms, cash by generating a One Time Code (OTC). Once they successfully make their donations they will receive a confirmation and a thank you email message from Fundraising Global.
Things to do at the end of the campaign:
- Thank donors & keep them updated - We send out a thank you e-mail on your behalf to every donor, but it would be nice if they could hear from you too! Reach out to them with the details they provided and say a heartfelt thank you for donating to your campaign! You can even tell them more about your plans for the funds you will raise. If you plan on doing more crowdfunding then it’s good to start building a network of past donors.
- Get to work - It’s not the end of the road once your campaign is over and you’ve received your funds. Get to work on your campaign, but don’t disappear! Remember that website, Facebook, or Twitter page you made for your campaign? Let donors know how you are getting on with the funds you raised on that page or via e-mail. Happy crowdfunding.
Do you need more tips? We regularly offer crowdfunding trainings for groups or organisations. Subscribe to our newsletter to stay up to date and be the first to know when these trainings will take place.